Adidas

concept work

Adidas is a brand I have known for my entire life. It is a pillar of the streetwear and sports communities and a brand I would love to work with someday.

For this design, I wanted to focus on Adidas’ motto, “Impossible is Nothing” and wanted to capture that feeling of infinite possibilities.

This brought me to space and how vast it can be, similar to the enormous amount of possibilities one can pursue in life. My character expresses the excitement of going forth with these possibilities while also showing other emotions of joy and wonder.

I also included some mock-up designs for a possible line of shirts that could be created out of this design as well.

The New Yorker

concept work

For The New Yorker mock illustration, I chose an article about human-robot relations, as you can see on the right.

I used the pole down the middle of the illustration to emphasize the barrier between humans and robots that the article discusses. This coincides well with the curious but untrusting look that my human character is giving the robot.

Whether it’s from a typical New York-styled subway cart or the physical newspaper that the human character is reading, the little details in the illustration allow the viewer to read into the idea that this future that these novels are talking about is not so far off.

I tend to stick to a smaller color palette when creating these larger illustrations because adding more colors makes the image too sporadic and difficult to coincide well with the text it accompanies. In particular, I chose the contrasting color duo of blue and orange in this illustration. These colors are often seen in typical subway carts and go well together when muted down. Many of their analogous colors are used in posters or graffiti work, which subway carts have a lot of.

Since I was using the free version of The New Yorker, I was greeted with this pop-up after I had looked at a couple of articles. It had a smaller illustration that accompanied the text, so I also changed that into my own style.

Sometimes, I find that being obvious about the illustration gets the point across the best.

Uber

concept work

For the large Uber mock illustration, I wanted to show the simplicity of becoming a driver for the company. I wanted the car to feel non-specific and very average.

One of the biggest things I find when I use Uber is that the people are always friendly. They are always willing to chat and share about their life story. I wanted that to show through in the illustration and make it feel like the characters were having a conversation they were both enjoying.

I wanted the characters in the car and the car itself to be the focal point of the illustration, so I chose to hold back with the background and settled for a simplistic one-way street. Nothing too fancy, yet enough there to get the overall idea.

The three images shown below are for the Uber for Business page on the Uber website, which discusses three core perks: business travel, courtesy rides, and meal programs. I wanted to express joy in these perks, so I chose a lighter, more pale color palette that would pop out to the viewers and excite them as they read the information.

With the “Courtesy Rides” illustration, the idea of bonus or included rides led me to the fairly obvious choice of putting a bow on top of the car, the same way you see a bow on top of a present on your birthday or Christmas.

Finally, the “Meal Programs” icon was created similarly to how a company might advertise its own new deal (like a combo meal). Bright and bold colors that will grab the viewer’s attention.

For the “Business Travel” image, I wanted to show the availability through the day and the night that Uber offers for businesses. As well as the stress relief one gets when they know they have a guaranteed ride from point A to point B.

For the mock badge illustrations I also created for the Uber for Business webpage, I really tried to emphasize the text through the small icon I created.

I wanted each icon to be as close to a single color as possible, and more specifically, I wanted the colors to be the three base ones you would find on a color wheel (blue, red, and yellow). Green was added later since it is the best color to represent sustainability, and it allowed each icon to have its own unique main color.

After reading through the text and creating a plethora of badge icons for each section, I boiled down the icons to these four, which I believe best represent the text.

  • The red sale tag

  • The blue shield

  • The yellow VIP barrier

  • The green leaves